In an interview with ICV2, DC co-publishers Jim Lee and Dan Didio discussed the their future plans with the company. One of the things they discussed was the state of Vertigo, which fans have noticed is in a bit of a bizarre state as it is not as strong as it once was
Lee explained that the company has increased the number of periodicals, but they've pulled back on original graphic novels and other related formats. He said the imprint is a major priority and something the company strongly believes in. However, it seems a lot will change for Vertigo in 2015.
If you look at what we’re going to do in 2015 (which I’m not at liberty to discuss at this moment), possibly first quarter next year, you’ll see that we’re going through a major effort to rebrand the imprint. That’s going to come about through the projects themselves.
Apparently, they are working on a "hit list" of some of the best creators in the business and they have some big announcements to announce in the early part of 2015. It's no secret that many creators, who want to work on creator-owned projects, have been flocking to Image Comics, which has become the home to many of the industries top talent, working on many noteworthy projects, including Brian K Vaughan, the one time writer of Vertigo books like Y: THE LAST MAN, SWAMP THING, and PRIDE OF BAGHDAD, who now has had much success at Image with his book SAGA.
You just can’t rest on your laurels, especially on a creator-driven business. You don’t have the legacy of characters like Batman and Superman to draw upon. It really all comes down to the creators and the concepts that they bring to the table.
It seems like Vertigo could have a resurgence, depending on what their plans are in the upcoming year. Stay tuned in early 2015 for more news about the Vertigo revamp. Which creators would you like to see at Vertigo and are their any Vertigo concepts you'd like to see revamped?