Before you Answer that don't go yes because he's a original Avenger. Please give reason why he can be popular.
Secondly who will he face? Please don't go Ultron he's more of a Avenger villain.
Thirdly people who are Pryium fans do you understand why the general public doesn't know or care to know about the character?
Lastly if you notice any of you notice not even Avengers EMH made him a big success. Why is that? He has held down team books for years but can't hold down a solo series? Don't go he didn't ever have a fair shake he has back in the day but know one liked him even bacl in the 60's.