In terms of quantity, it is much more common for characters to be creator-owned (or company-licensed) than owned by their publisher. However, in comics two of the biggest publishers worldwide (DC and Marvel) traditionally own all their characters. This page is meant to help distinguish characters that are owned by the creator from those owned by the publisher in cases where it's not immediately obvious.
Seems pretty interesting. At least they aren't taking the easy way out by making a super hero comic, and doing something with a Vertigo twist to it. It's for a good reason as well.
@aztek the lost: Have you read the solicit for issue #2? It makes no sense. I'm a big lover of the superhero comics but stuff like this is a breath of fresh air.
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