I think its a great idea and a great book. As pointed out it brings lesser know characters into the spot light or characters that can do the job no one else can do or wants to do (punisher). It also creates a bridge from the superhero community to the civillian population. When a neighbour hood is under attack and the police cant control it there not going to call in the avengers. Having the heroes for hire gives like a samaritans line the locals can call and get the problems that effect them more directly handled.
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