@Babs: Yeah, that's true. I remember all the posters they had a Taco Bell back in the day. It was awful, but 90's marketing was borderline awful.
And I agree. This stuff just looks really really weird. The Dark Knight/Rises GIF is a prime example, but apparently, according to this article (Excerpt: http://www.comicbookmovie.com/fansites/nailbiter111/news/?a=61690 , Original: http://cinewebradio.com/index.php?option=com_content&view=article&id=4348:ron-phillips-interview-dun-photographe-de-plateau&catid=8:reportages-et-interviews&Itemid=21)
The photographer, Ron Phillips, is quoted saying "Christopher Nolan has complete control over the publicity and marketing alongside the Studio’s demands as well." Which makes me wonder, are they subpar marketing material because he doesn't want to reveal too much or maybe the guy is billowing smoke?
But if it is true, and Nolan doesn't want to reveal too much and let the film speak for itself (and possibly quell the rage of angry fanboys) is quite a brilliant move. Go in there hating it, come out of it loving it. Yolks on your face....and keyboard, you easily turncoating human-go-with-the-internet-rage-"fan."
Which is a good theory, but basically just that, a theory. Though film posters don't spoil much, I have stayed away from the majority of trailers, aside from the first one with Gordan.
Like many people who have worked production on the film keep saying, wait till you see it, I intend to do just that. And if it's terrible, it is what it is. If it's brilliant, I'll let me soul smile and watch all the fanboys turncoat back.
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