Yeah, a lot of people who've read it have been coming up with hilarious tag-lines. "What if Batman was The Joker?" is the tame one. "What if Batman was a total cunt?" is maybe my favourite, although it's hardly going to be an ad. [It's] is a reversal of the Bruce Wayne or Tony Stark archetype. What if this genius billionaire was just this total shit, and the only thing that stood between him and a city was the cops? It's Batman versus Commissioner Gordon, in a weird way. Or maybe a super-villain version of "Se7en." A billionaire anarchist up against ordinary people. The Joker's the best thing in the Batman movies, so this guy is a bit of an amalgamation of all the stuff we like.

"What if Batman was a total cunt?"     
 
Sounds like Frank Miller's All-Star Batman.

Poorly-conceived DC Rip-off.  
 
Millar is better than this. 

I like the general idea. Batman was always dark, but this is just psycho sh!t.
Although I gotta say, the top image screams 'Joker', even his mouth is copied in a way... Maybe Millar could've been more original with this one.

@1eyejoker said:

""What if Batman was a total cunt?"      Sounds like Frank Miller's All-Star Batman. "

my favorite hero and my favorite villian come together to become one  
in marvel O.o

Reminds me of Irredeemable or an Owlman solo book.

I like the idea and basic plot he's got going, however I'm not going to judge on wither or not the character looks or acts too much like Batman till I've read the books ....but from what I've seen this looks pretty bad ass. 
 
I don't view this as Millar copying Batman, I see it more as a parody of Batman taken seriously. Kind of like Deadpool being a parody of Deathstroke but eventually becoming a character of his own.

I've seen this on other sites and everybody is jumping into the this is a batman/joker rip off bandwagon. I see this as a HOMAGE to Batman/Joker. Please, look at Quentin Tarantino. He's been doing it for quite a long time and no one's complaining. No one is saying that Quentin Tarantino rips off Shaw Scope or Bruce Lee, or spaghetti western movies. Millar even admits it is influenced by the Joker and Batman. So it's a goddamn homage! Please people.

intresting

" @John Valentine:  Not lately unfortunately. "

Weird.

" I've seen this on other sites and everybody is jumping into the this is a batman/joker rip off bandwagon. I see this as a HOMAGE to Batman/Joker. Please, look at Quentin Tarantino. He's been doing it for quite a long time and no one's complaining. No one is saying that Quentin Tarantino rips off Shaw Scope or Bruce Lee, or spaghetti western movies. Millar even admits it is influenced by the Joker and Batman. So it's a goddamn homage! Please people. "

I am going to wait and see how this book turns out. I am sure it will be "great" and Miller did cite that he combine both characters together to create a new one. Is this Marvel 616 or the Ultimate Universe? 

" I am going to wait and see how this book turns out. I am sure it will be "great" and Miller did cite that he combine both characters together to create a new one. Is this Marvel 616 or the Ultimate Universe?  "

"I've seen this on other sites and everybody is jumping into the this is a batman/joker rip off bandwagon. I see this as a HOMAGE to Batman/Joker. Please, look at Quentin Tarantino. He's been doing it for quite a long time and no one's complaining. No one is saying that Quentin Tarantino rips off Shaw Scope or Bruce Lee, or spaghetti western movies. Millar even admits it is influenced by the Joker and Batman. So it's a goddamn homage! Please people. "

I really don't think red is his color. It makes him look like such a tart. He looks more like a Winter.
 
This could be interesting as a movie, but I seriously doubt that this will be as interesting as V for Vendetta was. Though I say that without knowing much of this story what so ever.

Millar always has these novel concepts with ultra violent moments but the finish is hardly believable.

I like the idea, Millar's has been on a roll lately and I'm sure this will be a great book,

McNiven and Mark Millar are on DC? whoa

This looks pretty cool actually. 
nice homage to the Bat. 
+ the picture is pretty awesome.
 
aaaand copying is the most sincere form of flattery.

" McNiven and Mark Millar are on DC? whoa "

This sounds interesting, but coming from Marvel?

I expected more from millar than just juxtaposing batman on the joker.  Seems not really all that original 
 
hack

It seems like the idea has been done before. What happened to Sin city and Dark knight returns. Maybe Millar should quit comics with some dignity left. 

i never thought of batman or joker when i first seen the picture !!!!!! 

Guys, give it a chance.

I like the idea, every Icon book I've read so far has been really good. Millar and McNiven are strong enough creative forces that I will try this.

so All-Star Batman then?

 I LOVE this concept.

It's a really interesting concept if you read the actual article, and don't just focus on that one line, which isn't a very apt comparison. I will read this just based on the creative team, but the whole idea sounds pretty awesome.

" It's a really interesting concept if you read the actual article, and don't just focus on that one line, which isn't a very apt comparison. I will read this just based on the creative team, but the whole idea sounds pretty awesome. "

" I really don't think red is his color. It makes him look like such a tart. He looks more like a Winter."

" wasn't this kinda what The Authority's Midnighter was supposed to be? Hurm... "

a little strange, but I am intrigued.

I'll pass.

I would be less annoyed by this if DC were putting it out.

This looks pretty cool I would like to see where this goes. While Mark does have what some might call used concepts, i don't think it will be a problem for him because he has a way of making a piece of work stand out/his own. for instance the Ultimate s, same basic principle of a story about a superhero team, but it is usually the little things that make Mark's work great; for me anyways, ex. Hawkeye killing a whole bunch of guards with his fingernails, or the kick ass series starting out with Kick Ass' ball sack strapped to a car battery.

Interesting, sure it's been talked about but never really written. I'll be sure to check this out

Might check this out just to see what it's like