I don't how you guys view smarter or intellectual in comics but Marvels grounded, superhuman approach covers a lot of it for me. Here's a example. Just right of the top of my head when thinking of the strongest heroes from Marvel and DC Superman and Hulk comes to mind. now compare the two:
Costume: Superman. Unexplained colorful costume with a big silly "S" on the chest. Hulk. Doesn't have one cuz it's unnecassery.
Name: Superman. Comes off like the biggest kiddie name of all time. Hulk. is just Hulk. You don't have to even try to sell it to the viewer.
Personality: Superman. known for being the perfect boy scout. Hulk. Depression sums him up perfectly. easily one of the most screwed over heroes of all time who spent the majority of his life as a fugitive. Views his super power as disease he's been trying to cure most of his life.
Powers: Superman. I've often heard people complain about Supes having every random power. Hulk. Hulk has powers related to just being super strong.
This is a perfect example of the difference between the universes.
This is why Marvel beats DC in live action. The general audience can readily accept Marvel's heroes easier than DC's. I think they view DC as over the top and corney. Which caused DC to retaliate with the whole "we're dark and gritty" phase cuz they thought people wouldn't take them serious due to the inherit silliness of the DCU. Then even that(dark and gritty) blew up in there face. So DC is really lost now.
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