@scbetton: Oh of course, there's nothing worse than getting into a series and then all of a sudden the art drastically changes or the writing goes off the deep end and you're left with one person's vision of a character arc just thrown out the window.
They almost did something like what I mean with Wildstorm, they had Grifter and Stormwatch and Midnighter, but really Midnighter was the only one to break out of it and into larger continuity, the Engineer and Grifter in Futures End being the only other blip on the radar. I don't even want to count the travesty that was Team 7 and their "Majestic" which was as far from the characters as you could get...BUT they tried and had some success, Stormwatch lasted for a while and Midnighter got something of a limited continuation with Apollo. I think again, the lack of crossing over and integration is the problem. Popping in a couple red lanterns or mentioning another hero occasionally doesn't really cut it.
I think tying them in with other groups would go a long way, and shows like Static Shock and Young Justice did more good for demand than any amount of marketing could have, even if Icon was just a background piece with no backstory, he's in the minds of people now. Sliding in Static with Teen Titans, at least on a part time basis, having crossovers of Icon and Rocket with maybe Green Lanterns in some sort of alien law mystery thing to uncover his backstory for a new generation, them investigating some alien bounty hunter (maybe Lobo?) coming to hunt down Icon for whatever reason, have his series spin out of that if it's well received. I dunno, just an idea I thought of.
The market seems awash in Supermans atm though with Superman clones, New Super-Man, Gotham, Gotham Girl, Supergirl, Superboy, Superwoman, Superkid, even Cyborg Superman and Eradicator and Bizarro plus Earth 2 Superman and SuperLex. Icon might have to wait for some of those to get weeded out.
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