Loki. Not only was BvS's Lex almost entirely out of character (at least going by his mainstream comic book version) but his plan was extremely flawed and stupid. Loki's plan was also flawed to a degree, considering that the Chitauri didn't show any kind of weapon or unit that could deal with the Hulk (but that was probably something Loki didn't know) but even so, his goal was to conquer Earth and with a massive army like that, he could have achieved it, without the need of killing Hulk.
Lex's plan on the other hand, jeez, where do i start? He wants to show the world that Superman should not be worshipped as god, cause he is also capable of evil. However, since he is smart to realize that, he must also realize MANY people are really freaking stupid and don't listen to reason or abide to common sense. But let's go deeper. The plan is, we blackmail Superman into fighting Batman. The reason behind this is we have played Batman into seeing Superman as evil and since he stole the kryptonite, we know he is gonna be ready to kill Supes. So by getting him to fight Batman, there is a chance that he dies. Even though Superman is fast enough to just scan the entire city for his mother, rescue her and then beat the crap out of Lex. Then we have Supes being an idiot for pushing and throwing Batman against the floor and heavy walls, instead of just plunging him into the ground and telling him everything he needs to know. As all this is happening, genious Lex creates Doomsday, with no knowledge of what the outcome may be. So, despite the outcome of BvS, Doomsday is born. Now with Doomsday on the loose, Lex has just doomed the entire earth as proof that Kryptonians can be evil. If Batman wins the fight, he can't kill Doomsday, so the Earth falls. If Superman wins the fight, he loses to Doomsday, so Earth falls again. So, the very creation of Doomsday by Lex is such a stupid idea that its unthinkable how they came up with it and the reasoning behind it.
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