DC Comics Unveils New Logo to Celebrate REBIRTH

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gmanfromheck

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Edited By gmanfromheck

DC is ready for a new logo. With DC Universe: Rebirth Special #1due out next week, it's time for a new look for the company to reflect what Geoff Johns' story will bring to the DC Universe.

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DC Entertainment announced a new identity and logo for its iconic DC brand. The new DC logo is a mark that leverages over 80 years of heritage with an eye toward the future.

“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” stated Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management. “The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”

The new logo will debut on the cover of the highly-anticipated DC UNIVERSE: REBIRTH SPECIAL #1 comic book written by Geoff Johns releasing May 25 and available in comic book shops and digitally. REBIRTH represents the next chapter in the ongoing saga of the DC Universe, mixing traditional values and a modern aesthetic.

“I’m very proud that REBIRTH will be the first comic book published with the new DC logo.” stated Geoff Johns, DC Entertainment’s Chief Creative Officer. “To me, REBIRTH and the new DC logo are built on what’s come before while looking to what will come tomorrow. I can’t wait for people to see it on the cover.”

The new DC branding will be introduced immediately on various digital platforms, including DC websites, social media channels, DC All Access webseries, and DC All Access app and will continue to rollout worldwide across all DC content and products. One of the many benefits of the new logo design is its versatility to showcase DC’s iconic and timeless characters and stories across all media. Look for the new logo to come to life at key events in the coming months.

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darkdetective27

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I like it.

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TheExile285

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Well, I appreciate the effort but honestly.....I don't like this new logo at all. =/

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Epyon007

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I prefer the previous logo -_-

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dernman

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#4  Edited By dernman

I don't hate but it's so basic. Maybe it will grow on me.

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casper4690

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Looks like a sports team logo :/

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algorhythm511

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I like the flat design look. It seems like that is trending thing right now.

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peasantmagic

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I've always thought the current logo was killer, oh well.

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Lvenger

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#8  Edited By Lvenger

A bit basic but it's better than the previous logo at least.

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This is still my personal favourite.

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karrob

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I like it. Reminds me of one of the old logos from the 70's

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longbowhunter

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Not bad. Never liked the New 52 era logo.

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the_stegman

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#12  Edited By the_stegman  Moderator

I like it. Reminiscent of my favorite logo.

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RockyRaccoon

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Cool but why?

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d9000

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Doesn't seem all that long ago that they changed it last time. Not sure if I like it more than the previous. Still love the old circle logo the most, and the way they would change the colour for certain books.

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JTMac005

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@lvenger: yeah that one was cool

OT: I personally like this. It will look even better printed on comics

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the_stegman

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#16 the_stegman  Moderator

@rockyraccoon: everytime DC relaunches or reboots they tend to get a new logo.

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darkdetective27

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@casper4690: Thats what I like about it. It looks preppy and cool.

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MattyDaveHalPeo

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#18  Edited By MattyDaveHalPeo

Maybe it's better than the logo before, even though I liked that logo personally. It's true that it's more reminiscent of 'classic' DC logos. But at the end of the day, this move was entirely unnecessary, and the only thing it'll do is cost DC money in re-branding all of their properties and products.

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apokos7

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I like this. The peeling logo was great, though, and the change was honestly unnecessary.

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kcomicfan

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I like it.

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sesquipedalophobe

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Why?

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Mrfuzzynutz

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That crooked C is going to irk me, not sure why they made that choice.. However I think they had something very similar to this way back in the day in the 60's maybe? In any case, nothing wrong with throwback designs coming back to become the modern ones

Happens in sports teams all the time

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IDontLikeBirds

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It's not bad, very reminiscent of their older logo, but I feel it's too soon. They changed the logo not too long ago, and I didn't like that one initially, but grew to enjoy it.

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Xframe29

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I started reading at the New 52 so I am accustomed to the other logo. I like this though.

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SaintWildcard

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Not a fan. The way the edges of the letters are so badly melded with the circle are clunky

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Jonny_Anonymous

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Well it's sure as shit better than the last logo which is god awful IMO.

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laabitres

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i like it

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CaptainHoopla

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I like it. Reminiscent of my favorite logo.

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This.

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deactivated-5d2b83d5a0d79

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Ah ok, Marvel will always look a little bit better imo.

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Zelos797

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It could grow on me but as of now I am not too found of it.

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jorgeareizaga

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#31  Edited By jorgeareizaga

I hate this new logo but is better than the new 52 that is HORRIBLE

The better logo always have been the dynamic logo with one star

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ILostTheKey

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MAZAHS117

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Kinda reminds me of the ol' bullet logo

Why can't these guys just pick one and stick with it

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JamesSpiring

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@d9000 said:

Doesn't seem all that long ago that they changed it last time. Not sure if I like it more than the previous. Still love the old circle logo the most, and the way they would change the colour for certain books.

It was only four years ago.

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Lvenger

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Well it's sure as shit better than the last logo which is god awful IMO.

Agreed, the last logo was of a terrible and poor design.

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Skyhawk1

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meh.

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MadeinBangladesh

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Not bad. WIll take awhile to get used to it.

~MiB

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superhoodie

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#38  Edited By superhoodie

The guy who made this logo must have worked at Dell.

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Soldy

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WHY

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SoA

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#40  Edited By SoA

they could at least wait a decade before switching logos , rebranding , etc lol

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ThomasElliot

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#41  Edited By ThomasElliot

Its actually more of a throwback to the '72 - '74 logos.... which were also flat and minimalist and with block font.

So that 'peel away' logo is already being replaced?

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Kal'smahboi

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Definitely like it better than the sticker one.

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LemmyCaution

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The new one is a font with a circle around it. Not really a design. This was much more interesting:

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Xframe29

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I stand with this one

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Jonny_Anonymous

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@lvenger said:
@jonny_anonymous said:

Well it's sure as shit better than the last logo which is god awful IMO.

Agreed, the last logo was of a terrible and poor design.

Yeah not sure who signed off on that one

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fables87

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I kind of like it actually.

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Squalleon

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#47  Edited By Squalleon
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UltimateSMfan

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@apokos7 said:

I like this. The peeling logo was great, though, and the change was honestly unnecessary.

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CaptainMarvel4Ever

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@epyon007 said:

I prefer the previous logo -_-

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CaptainMarvel4Ever

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@apokos7 said:

I like this. The peeling logo was great, though, and the change was honestly unnecessary.