Stop hyping these stories as "events" & call them what they are... story arcs. X-Men: Schism isn't an event. It's an X-Men story arc. It could just as easily have been told in any of the regular X-men titles. That it wasn't is just more Marvel greed in getting the fan base to buy another series. If X-Men:Schism were an actual event, then all the current X-Men titles would be reflective of what's happening in that series. They're not. The X-Men: Legacy team is off in space. In X-Men, the team is in another dimension. Uncanny X-Men is crossing over with Fear Itself. Nothing X-Men:Schism related is even mentioned. Only Generation:Hope is directly connected to X-Men:Schism. Sure, once it's done, there'll be roster changes across the board in all the X-Men titles. Rosters change all the time. For both mundane reasons & profound ones. Looking at the roster changes in the X-Men books, they seem to be informed just as much by the X-Men: Legacy & Fear Itself story lines, as they are by X-Men:Schism.
The only real fallout we're getting from X-Men: Schism is that Cyclops & Wolverine are going to disagree over "something", & refuse to work together anymore. That's not an event. It's actually pretty commonplace in team books. Batman formed the Outsiders when he disagreed with how the Justice League of America operated. The Justice Society of America splintered off into the JSAll-Stars over Magog. The incredibly lame Force Works sprouted out of a dispute within the ranks of the Avengers. None of those were "events". At best, they were in story reasons to launch new titles.
All I get from this Avengers promo is that a new story is starting in one of the Avengers' titles. Perhaps it's a big enough story to bleed over into all the Avengers' titles. Maybe the roster will change... again. Actually, I think it's going to at the end of Fear Itself, so, this is likely just an ad hyping the next story in Avengers, featuring the new roster. Don't give in to hype, & stop looking for events where there aren't any. If it's not it's own mini-series, surrounded by a cluster of tie-in mini-series, that also disrupts the stories uninvolved writers are trying to tell in all their other series, than it's not an event. It's just a story arc. Might be a major one, but it's just a story arc.
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