"DC Comics has been keeping the character of Billy Batson AKA Shazam AKA former Captain Marvel under the name Shazam since 2011. While I understand the lack of rights to the NAME Captain Marvel as Marvel Comics holds the trademark rights for it, DC Comics has alternatively used the name Captain Thunder for alternate versions of Billy Batson for decades and for some reason has chosen NOT to market him under that name. The name Shazam makes things needlessly confusing for people as over the years dozens of cartoons and comics have made it clear his name is NOT Shazam, but the word he says to turn into a superhero.
I feel using the name Shazam is just making this mistake all the more prevalent and with DC Rebirth underway and rectifying mistakes of the New 52 I feel this is a mistake that can be fixed, to make Captain Thunder the new permanent name for Billy Batson as a superhero. The name Shazam only makes things confusing and harder for characters like Mary Batson AKA Mary Marvel and Freddy Freeman AKA Captain Marvel Jr. A simple one letter change would be all that is needed to rectify this. I hope if this catches Mr. Johns eye that he will at least consider trying to make the change. I am not asking for a miracle, I just want to see my favorite DC hero get the attention and respect he deserves."
https://www.change.org/p/geoff-johns-rename-shazam-to-captain-thunder-for-dc-rebirth
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