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Wonder Woman Teams Up With MAC Make-up

Great Hera, my prayers have been answered!

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Between losing her iconic red, white and blue stripes as well as her identity in her recent ongoing series, for a while there it felt like Wonder Woman simply could not catch a break. Lately though, particularly in the recent weeks, it seems that things have been looking up for the co-founder of the Justice League of America. With the announcement that NBC would be taking a chance on Diana and giving Wonder Woman her very own television series, a new writer (Phil Hester) taking the reigns of her ongoing book, things could not possibly get better, right? Well, brace yourselves- especially you, ladies- because Wonder Woman is getting her very own make-up line. 

 
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What? Make-up and Wonder Woman? It's like the Gods have been listening in on my prayers or something! Oh, and it's not just ANY make-up, it's MAC make-up- the professional grade stuff sold exclusively at MAC stores. Now, instead of purchasing the ordinary, boring lipstick, mascara and compact foundation; you can purchase make-up inspired by the iconic comic book character.  

To promote the new make-up line, MAC has opened a store in New York City specifically designed and dedicated to selling the new product. MAC even used comic artist Mike Allred's (Madman, I, Zombie) art to promote the product in both their website and the store's new redesign, and I have to say, it's pretty gorgeous. The coolest thing about this new store is the fact that MAC is not only putting the iconic character on display through the make-up- but also her comics! This is kind of a big deal. The store proudly displays a very grand collection of Wonder Woman in comics through the years- as far back as her first appearance in 1942. This could be a fantastic way to promote and expose the super-heroine to girls and women who may not normally head to a comic store, but might be more inclined to pick up the latest issue of Wonder Woman in the make-up isle. 

We caught up with artist Mike Allred to talk to him about his work on the cool store, and to find out  what it was like for him to draw the iconic DC Comics character.  

== TEASER == 
Comic Vine: How did you get involved with MAC to design Wonder Woman for their new product?  
Mike Allred: I was contacted by DC comics.  They felt I was the Man to give MAC what they wanted.

CV: I noticed the theme for the redesigned website is that Medusa has changed all girls into "Plain Jane's" and that Wonder Woman must save the day, it's pretty clever. What was it like working on the design, and who came up with the clever premise?
MA: It was a series of back and forths between myself, my DC contact and the art director for MAC.

CV: There's a lot of pretty animation on the new MAC site, did you help animate your art for the site as well? 
MA: Nope.  I haven't even seen it yet.  I'll check it out right now. 

CV: Your wife Laura is one of the best colorists in the business. Did she bring colors to this particular project?
MA: She sure did.  

CV: Have you visited the new MAC store in New York City that has been completely remodeled using your art? 
MA: No! I keep hearing from a lot of excited people, but I guess I should pay more attention to what is going on.  

CV: What are you currently working on now that you are really excited about? 
MA: Several things.  I'm having a blast working on my monthly title, I, ZOMBIE, for DC/Vertigo, which I co-created with Chris Roberson and editor Shelly Bond.  And a few MADMAN special projects:  MADMAN: Atomica!, which is a 1000 plus page over-sized collection of all things Atomic and MADMAN Atomic Comics.  Then there is The MADMAN Giant-Size Super Ginchy Special! which will be out in April.  It's an all-new special with a big epic tory from me, and nifty back ups from Emi Lenox, Matt Kindt, and Tonci Zonjic.  Plus a lot of new pin-ups by some other great artists. Then next year is Madman's 20th anniversary, so before the end of this year we'll release The MADMAN 20th Anniversary Monster! to kick off the celebration. This will be 11 x 17 similar to the Wednesday Comics collection (which included my Metamorpho story I did with Neil Gaiman). It will also have a big new story from yours truly and then 20 Madman strips from 20 of the best artists in the biz including all three Hernandez Brothers of Love and Rockets fame.  I wouldn't even be doing comics if it wasn't for them.  We're also hoping to collect every Madman pin-up from over the years which is close to 200 at this point. 
 

The store has been redesigned and is currently selling the product in the New York City MAC store located on 113 Spring Street in SoHo courtesy of RACKED. Meanwhile, the rest of us will just have to wait until February 10th when the product is officially released to a MAC store near you.  Thanks to DC Women Kicking Ass for the heads up on the story!
   
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Avatar image for razzatazz
Posted By RazzaTazz

There may be a few interesting products in there but for me this smacks of the newest Victoria Secrets/NFL joint venture (point of note I am a VS fan, and very much not an NFL fan).  So much of the items are just like crappy home spa kits wrapped in some team's logo.  Kind of a copout.  I personally would rather try and make my own Wonder Woman makeup (or any other superheroine for that matter.)  Find a look of the character from the comics that you look and try match shades and styles yourself.  Sounds like comic inspired makeup fun to me! (who says fashion and comics cant coexist?)
Avatar image for wdw
Posted By WDW

After tomorrow going to pick some up

Avatar image for pixelized
Edited By pixelized
@queenfrost_ said:

" @pixelized said:

" @Baddamdog said:

" Looks cool but... AMAZONS NEED NOT OF MAKE UP AND FOOLISH CREATIONS OF MEN "

Yeeeeeah, have to agree. Cause Wonder Woman totally rushes to Mac to get her "Pink Friday" lip gloss? Right.  This seems cheap. Donna Troy would have been a better fit. "
Girls who aren't comic book readers would hardly relate to Donna "
Donna's the glitz and glam while Diana never makes that a priority, my reason for saying her. Catwoman would also work.
Avatar image for umbrafeline
Posted By umbrafeline

i love mac makeup. i heard good things about them. have yet to experience it myself but im willing when i get money lol
Avatar image for mercy_
Posted By Mercy_
@jakob187: Very nice post.
Moderator
Avatar image for jakob187
Posted By jakob187

While I may be a male, I have to say this:  when did Wonder Woman become the leader of any feminist movement?  She's a chick that kicks ass and takes names.  I can't think of anything more empowering than that, but maybe I'm wrong. 
 
If Wonder Woman wants to peddle make-up, then let her peddle make-up.  I don't see how anything that DC does with the character at a f***ing MAC store has ANYTHING to do with her heroics in the comic books.  What, it might soil her image?  Image of what?  Being f***ing awesome?! 
 
You want to know what would be insulting?  Wonder Woman being used to promote the sale of dish soap with a big sign above her saying "now YOU can fight scum too!".  THAT would be insulting.  Her image and persona being used to sell make-up?  It's no big deal. 
 
Please, people.  The soapbox you are standing on is not a steady one, and it is easy to topple over.  This idea that women need to be some hardcore butch feminist troupe that isn't allowed to enjoy girly things because it is somehow "degrading" is just f***ing miserable.  The idea that Wonder Woman has to be in that same league is an even bigger joke.

Avatar image for xerox_kitty
Posted By xerox_kitty

Curses!  I just tried to find them on MAC's UK website, but it said it' not available yet... That's just not good enough ;)

Avatar image for the_jeff
Posted By The Jeff

more Wonder Woman...what a surprise.

Avatar image for no_name_
Posted By No_Name_
@foxglove said:
" @Babs:  I'm a girl. I wear cosmetics and do my hair, but I also recognize these ritualistic acts of vanity are rooted largely in pandering to the opposite sex. "
When I do my hair and put on my make-up, it's to impress myself, not some dude.
Avatar image for wdw
Posted By WDW

I will give it a spin!

Avatar image for foxglove
Posted By foxglove
@Babs:  
I'm a girl. I wear cosmetics and do my hair, but I also recognize these ritualistic acts of vanity are rooted largely in pandering to the opposite sex.
My point mainly is I don't think Wonder Woman is the ideal character for this endeavor, more than any other female comic character using her makes it feel a little hypocritical. 
Avatar image for ww_fan
Posted By WW-Fan

wow thats awesome :D
Avatar image for blaakmawf
Posted By blaakmawf
@Babs said:
" @Baddamdog said:
" Looks cool but... AMAZONS NEED NOT OF MAKE UP AND FOOLISH CREATIONS OF MEN "
This Amazon does. "
Debatable.
Avatar image for queenfrost_
Posted By queenfrost_
@pixelized said:
" @Baddamdog said:

" Looks cool but... AMAZONS NEED NOT OF MAKE UP AND FOOLISH CREATIONS OF MEN "

Yeeeeeah, have to agree. Cause Wonder Woman totally rushes to Mac to get her "Pink Friday" lip gloss? Right.  This seems cheap. Donna Troy would have been a better fit. "
Girls who aren't comic book readers would hardly relate to Donna
Avatar image for renee
Posted By Renee

Awesome!

Avatar image for yeopop
Posted By yeopop

IS this the first time they use a comic character to sell make-up?
Avatar image for 137
Posted By Om1kron

damn I come back to check on this and pretty much this sums it up.  
 
  

Avatar image for xerox_kitty
Posted By xerox_kitty
@The Dark Huntress: To be fair, the phrase 'more money than sense' came to mind.  Well, right after I screamed 'HOW MUCH!?' when she told me.  Still, I wouldn't mind picking up some cute & kitch Wonder Woman items :)
   
Avatar image for mercy_
Posted By Mercy_
@xerox-kitty said:
" Oh bloody hell... MAC is expensive!  I remember a friend of mine spent £200 in one shopping trip to collect as much Hello Kitty MAC products as possible.  But I do like MAC...     "
O_O That's almost 300 US dollars....I didn't know people could spend that much on make up at once. 
Moderator
Avatar image for xerox_kitty
Posted By xerox_kitty

Oh bloody hell... MAC is expensive!  I remember a friend of mine spent £200 in one shopping trip to collect as much Hello Kitty MAC products as possible.  But I do like MAC...    
Avatar image for eyz
Posted By Eyz

...great initiative?

Avatar image for theblackhood
Posted By TheBlackHood
@Babs:  Sometimes a product is just a product and nothing sinister.  I have a Batman Pez Dispenser, it doesn't mean that Batman is selling out and supporting Childhood Obesity.  Anything that brings more positive exposure to Wonder Woman as an Icon is a good thing.
Avatar image for caligula
Posted By Caligula
@Babs: maybe that version of WW. but she seems more about the Jean Jackets and a more conservative approach now.
Still I'm not saying I disagree with you, I'm saying I can see and understand both stances on this. I'm not confused on why some people feel the opposite of your stance on this.
 
I don't really fall on either side because this merchandise and marketing is not targeting me or my gender (for the most part). You just said you don't see how people are upset by this. and I'm saying I understand both sides of it.
Avatar image for no_name_
Posted By No_Name_
@Caligula said:

" why are you being rude. I was not trying to be rude to you. I was simply saying i can see both sides. of how this is cool to some, yet could be offensive to Wonder Woman purists. "

 
I am not being rude at all! Sorry you interpreted it that way. I was simply pointing out that Third Wave Feminism exists and is extremely relevant today! "Feminism" has evolved and to be a feminist you don't need to throw out your lipstick and high heels- you can embrace things that make you feel beautiful.  
 
 As for the Wonder Woman purists part...WW has evolved as a character over the last 70 years or so, and there are a great variety of interpretations and incarnations of her character. I don't really understand how the current Wonder Woman wouldn't be a proponent of her own make-up line actually.

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Avatar image for the_psyentist
Posted By The Psyentist

MAC!

Avatar image for illyana_rasputin
Posted By Illyana Rasputin

Oh, my god! Nerdgasm!

Avatar image for caligula
Posted By Caligula
@Babs said:
" @Babs said:
" @Caligula said:
" @Babs said:
" @foxglove said:
" I'm glad I could count on you guys to be as irritated with the concept as I am.  I'm not a feminist, or even much of a Wonder Woman fan, but using a character designed to be an icon of female empowerment and then using her to market cosmetics is just INSULTING.  
Why is that insulting? I am all about female empowerment AND I wear make-up. I don't really understand the conflict. "
I like seeing girls in Make Up, but i do have to agree that it's kind of insulting to Feminists and Wonder Woman's character. I cannot see the Donna I know dolling up for some dude. it's almost as bad as Kara in Superman/Batman apocalypse being a Mall brat. pointless and dumb. "
So it's "anti-feminist" for a girl to want to feel pretty?   I completely disagree with you. "
 
P.S>.: It's called Third Wave Feminism. Learn it. "
why are you being rude. I was not trying to be rude to you. I was simply saying i can see both sides. of how this is cool to some, yet could be offensive to Wonder Woman purists.
Avatar image for caligula
Posted By Caligula
@Babs said:
" @Caligula said:
" @Babs said:
" @foxglove said:
" I'm glad I could count on you guys to be as irritated with the concept as I am.  I'm not a feminist, or even much of a Wonder Woman fan, but using a character designed to be an icon of female empowerment and then using her to market cosmetics is just INSULTING.  
Why is that insulting? I am all about female empowerment AND I wear make-up. I don't really understand the conflict. "
I like seeing girls in Make Up, but i do have to agree that it's kind of insulting to Feminists and Wonder Woman's character. I cannot see the Donna I know dolling up for some dude. it's almost as bad as Kara in Superman/Batman apocalypse being a Mall brat. pointless and dumb. "
So it's "anti-feminist" for a girl to want to feel pretty?   I completely disagree with you. "
Feminist to me always seemed to be about self respect and natural and inner beauty and not having to rely on a corporation to make you pretty (although i'm a male so i could be completely wrong on this issue just stating how I feel, seeing Wonder Woman who is such an iconic character, that most everybody who knows her stance on stuff like this is pretty opposing to the idea of pleasing men) 
 
Like I said I think Women look great in Make-Up but I can see how this could be considered betrayal to Wonder Woman's ethics. (that being said it's not that big an issue she is a make-believe character)
Avatar image for no_name_
Posted By No_Name_
@Babs said:
" @Caligula said:
" @Babs said:
" @foxglove said:
" I'm glad I could count on you guys to be as irritated with the concept as I am.  I'm not a feminist, or even much of a Wonder Woman fan, but using a character designed to be an icon of female empowerment and then using her to market cosmetics is just INSULTING.  
Why is that insulting? I am all about female empowerment AND I wear make-up. I don't really understand the conflict. "
I like seeing girls in Make Up, but i do have to agree that it's kind of insulting to Feminists and Wonder Woman's character. I cannot see the Donna I know dolling up for some dude. it's almost as bad as Kara in Superman/Batman apocalypse being a Mall brat. pointless and dumb. "
So it's "anti-feminist" for a girl to want to feel pretty?   I completely disagree with you. "
 
P.S>.: It's called Third Wave Feminism. Learn it.
Avatar image for imperiousrix
Posted By ImperiousRix

I love the limited edition comic branded stuff.  Those DC-inspired Converse are hot hot stuff.  If I were a lady, I'd totally be all over this. 
And the marketing art assets are done by Mike Allred?  Hot hot indeed...

Avatar image for no_name_
Posted By No_Name_
@Caligula said:
" @Babs said:
" @foxglove said:
" I'm glad I could count on you guys to be as irritated with the concept as I am.  I'm not a feminist, or even much of a Wonder Woman fan, but using a character designed to be an icon of female empowerment and then using her to market cosmetics is just INSULTING.  
Why is that insulting? I am all about female empowerment AND I wear make-up. I don't really understand the conflict. "
I like seeing girls in Make Up, but i do have to agree that it's kind of insulting to Feminists and Wonder Woman's character. I cannot see the Donna I know dolling up for some dude. it's almost as bad as Kara in Superman/Batman apocalypse being a Mall brat. pointless and dumb. "
So it's "anti-feminist" for a girl to want to feel pretty? 
 
I completely disagree with you.
Avatar image for caligula
Posted By Caligula
@Babs said:
" @foxglove said:
" I'm glad I could count on you guys to be as irritated with the concept as I am.  I'm not a feminist, or even much of a Wonder Woman fan, but using a character designed to be an icon of female empowerment and then using her to market cosmetics is just INSULTING.  
Why is that insulting? I am all about female empowerment AND I wear make-up. I don't really understand the conflict. "
I like seeing girls in Make Up, but i do have to agree that it's kind of insulting to Feminists and Wonder Woman's character. I cannot see the Donna I know dolling up for some dude. it's almost as bad as Kara in Superman/Batman apocalypse being a Mall brat. pointless and dumb.
Avatar image for no_name_
Posted By No_Name_
@foxglove said:
" I'm glad I could count on you guys to be as irritated with the concept as I am.  I'm not a feminist, or even much of a Wonder Woman fan, but using a character designed to be an icon of female empowerment and then using her to market cosmetics is just INSULTING.  
Why is that insulting? I am all about female empowerment AND I wear make-up. I don't really understand the conflict.
Avatar image for foxglove
Edited By foxglove

I'm glad I could count on you guys to be as irritated with the concept as I am.  
I'm not a feminist, or even much of a Wonder Woman fan, but using a character designed to be an icon of female empowerment and then using her to market cosmetics is just INSULTING.  
 
If this were Catwoman or Batgirl themed it would've felt significantly less idiotic. 

Avatar image for nightfang3
Posted By NightFang3

Interesting way of marketing the character. 

Avatar image for coinreturnslot
Posted By COINRETURNSLOT

OMFG, LOVE!   
Russian Red WW edition will be my favorite lipstick ever.     

Avatar image for jakob187
Edited By jakob187

Wonder Woman as drawn by Mike Allred? 
 
So...how many times has Tony called the store to try and put in a bid for the standee after they don't need it anymore? 
 
Also, that Allred version of Wonder Woman is DAMN good!

Avatar image for silkcuts
Posted By Silkcuts

WOW WW sold out big

Avatar image for fadetoblackbolt
Posted By FadeToBlackBolt
@pixelized said:
" @Babs said:
" @pixelized said:
" @Babs said:
" @pixelized said:
" @Baddamdog said:

" Looks cool but... AMAZONS NEED NOT OF MAKE UP AND FOOLISH CREATIONS OF MEN "

Yeeeeeah, have to agree. Cause Wonder Woman totally rushes to Mac to get her "Pink Friday" lip gloss? Right.  This seems cheap. Donna Troy would have been a better fit. "
Because Donna Troy is SO iconic and has a HUGE fanbase!  "
And Wonder Woman has switched gears and has placed more time in vanity than heroics? It's like Clueless made a comic book. "
Where did that happen? I thought it was just DC teaming up with MAC to profit off their most iconic female superheroine "
 Bingo. If she were a recording artist we'd call that selling out. "
In fairness, every time a recording artist works for more than pretzels and cheese they're accused of selling out.
Avatar image for the_impersonator
Posted By The Impersonator

Look out G-Man, it's more Madman stuff.
Avatar image for mrmisanthrope
Posted By mrmisanthrope

Mike Alred doing art for anything is always awesome.
 
I can already hear keyboards being angrily pounded on in the basements of the homes the Jezabel writers live in though. This is going to tick off some feminists.

Avatar image for Penguin-Dust
Posted By PenguinDust

I think it's kind of neat.  A more concerted effect needs to be made by Warner/DC to create buzz around heroes not named Batman or Superman.  

Avatar image for hitechlolife
Posted By hitechlolife

I had to laugh at the notion someone raised about 'Wonder Woman selling out'. It's like no one's seen the way the big two handle merchandising before.

Avatar image for mrdirector786
Posted By MrDirector786

I'm glad to hear that Wonder Woman's popularity seems to be rising. I'm also glad they're releasing her older comics.

Avatar image for 137
Edited By Om1kron

lol look like a 60's hooker now in an overpriced kit by mac at a store near you, please make an appt for a demo. Costume not necessary.  
 
@Babs said: 

@Baddamdog said: 

" Looks cool but... AMAZONS NEED NOT OF MAKE UP AND FOOLISH CREATIONS OF MEN "
This Amazon does. "

Sara, Sara, Sara... =P
Avatar image for sydpart2
Posted By Sydpart2

I guess I'm happy that the character is getting more exposure, and I'm glad that there's a new medium to possibly get more people into comics...but I just don't think Wonder Woman as a character would support something like this...

Avatar image for shadowdoggy
Edited By Shadowdoggy

well if only from a strictly professional persepctive, the display is really good looking  
the whole concept is actually pretty strong 
more so than just the typical crap merchandise with some characters' face printed on it 
....I do think it's a little odd to have Wonder Woman market make-up 
it seems a little shallow for the princess of the Amazons  
but whatever  
it looks very cool
Avatar image for comicbikerscott
Posted By comicbikerscott
@Baddamdog:
dude it is awesome for me
Avatar image for artisticneedham
Posted By ArtisticNeedham

Giant Sized Wonder Woman by Mike Allred, giant Allred art?  Cool.
 

Avatar image for pixelized
Posted By pixelized
@Babs said:
" @pixelized said:
" @Babs said:
" @pixelized said:
" @Baddamdog said:

" Looks cool but... AMAZONS NEED NOT OF MAKE UP AND FOOLISH CREATIONS OF MEN "

Yeeeeeah, have to agree. Cause Wonder Woman totally rushes to Mac to get her "Pink Friday" lip gloss? Right.  This seems cheap. Donna Troy would have been a better fit. "
Because Donna Troy is SO iconic and has a HUGE fanbase!  "
And Wonder Woman has switched gears and has placed more time in vanity than heroics? It's like Clueless made a comic book. "
Where did that happen? I thought it was just DC teaming up with MAC to profit off their most iconic female superheroine "
 Bingo.
 
If she were a recording artist we'd call that selling out.
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