We haven't seen these "Who's Next?" ads for a while. This could explain why Ultimate Spider-Man is coming to an end (and then getting re-launched with a new Web-head?).
ULTIMATUM #4 (of 5) MCGUINNESS VARIANT (JAN092454)
ULTIMATUM #4 (of 5) MCGUINNESS SKETCH VARIANT (JAN092454)
ULTIMATUM #4 (of 5) PETER PARKER RIP VARIANT (MAR098107)
Written by JEPH LOEB
Pencils & Cover by DAVID FINCH
Variant Cover by ED MCGUINNESS
Sketch Variant Cover by ED MCGUINNESS
RIP Variant Cover by PHIL JIMENEZ
Rated T+ …$3.99
What do you think? They've already killed off so many characters in the Ultimate Universe. Is Peter Parker safe?