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Off My Mind: Female Characters Made From Male Characters

Why do we have so many male/female versions of the same characters?

I would imagine it is a difficult thing to create a new character in comic books. Especially since pretty much every idea has already been used. If you're looking to make a new superhero, what can a publisher do? How about make a female version of an existing character? 
 
This was a topic that came up between me and Nightwatcher. Why do we have so many male and female versions of the same character? It could be to attract more female readers to comics. It could be that guys like seeing women in tight clothing in their comics. Maybe it's to add a "softer touch" to all the superhero action. Or maybe it's just to cash in on a successful idea. 
  

   
What are your thoughts on male and female versions of the same character? Are there any that you like more than the original? Do you think the 'new' character should have the same traits and goals as the original or are they better off doing their own thing?